Adobe Commerce (Magento)
↳Marketo + SFDC lead.
Composable ecommerce solution that lets you quickly create global, multi-brand experiences.
Services:
↳ SFDC Integration
↳ lead scoring
↳ user journey
↳ lifecycle model
↳ campaign attribution
Adobe Commerce (Magento)
↳Marketo + SFDC lead.
Composable ecommerce solution that lets you quickly create global, multi-brand experiences.
Services:
↳ sfdc integration
↳ lead scoring
↳ user journey
↳ lifecycle model
↳ campaign attribution
SFDC Integration:
built a bidirectional Marketo-Salesforce integration, streamlining lead-to-revenue workflows. Designed synchronized data fields & routing rules, while mapping leads, opportunities, and accounts.
Marketing Automation
architected Marketo demand generation engines, including audience segmentation, lead scoring, lifecycle model, form anatomy, lead nurture, and campaign attribution, nearly doubling conversion rates from MQL to SQL.
Magento’s demo request form was a key conversion point, but was overly long + often confusing. I redesigned it to be dynamic—adapting questions based on user personas, resulting in shorter, more relevant forms and improved data accuracy.
Working with Business Development, I dove into customer data to build a detailed lead scoring model based on demographic and behavioral insights, refining and scaling it to improve lead quality and align marketing with sales. To optimize further, I integrated Clearbit to reduce form fields by automating data enrichment.
Lifecycle Strategy
developed dynamic lead nurture journeys addressing key eCommerce barriers, aligned with lead scoring to deliver qualified, sales-ready leads & relevant content across all funnel stages.
Background
I architected a Marketo Engage journey with 4 email streams tied to key eCommerce challenges uncovered in a customer survey: conversion, international expansion, performance, and customization.
Segmentation
Members were assigned streams based on behavior. Those without a challenge entered a default path where we aimed to identify their ideal stream. Unconverted members waterfall-ed into subsequent streams.
Conversion
Members earned lead score points through engagement and qualified once they surpassed the scoring threshold and completed key interactions.
based in
los angeles
site created by
© sacco
site created by
© sacco