Home - David Sacco | Marketing + Creative Services

gIVINg CREAtIVE MARKETINg
PURPôSE + INtELLIGENCE

sacco

SEE THE WORKS

PHILOSOPHY

Taste trumps tools

There are those who hold to a sense of taste—the feel for how things ought to be and the innovative vision to bring that understanding into functional reality—and those who only rail against what unsettles the familiar. Marketing once belonged to those with an eye for what worked and the ability to make others believe. The best trusted their instincts to shape what was next. In chasing scale, we outsourced too many decisions to technology.

Not Data Driven

People don’t let data drive their cars (yet anyway), and it’s not ready to drive our marketing either. I love data. It shows me patterns, reveals trends, digs into the grit of human behavior—answers I’d miss on my own, but data only maps the way, talent steers the wheel. A/B testing is valuable for scaling conversion decisions, but an architect wouldn’t focus-group designs, like great marketers let their talent light the way.

Marketing, Engineered
for Emotion

Data can tell you what works—not what matters. And there are worlds between effective and unforgettable. Until algorithms feel things like hunger and hope, until they can get a joke, they’ll never form real connection. The best marketing doesn’t just analyze—it sparks emotions.

Sparks
↳ Humor
↳ Inspiration
↳ Empathy
↳ Nuance
↳ Discovery

Emotions
↳ Amusement
↳ Hope
↳ Compassion
↳ Validation
↳ Curiosity

wHAt

SERVICES

Give me ad software, I’ll give you sales x top-of-funnel leads. Give me a CRM, I’ll give you engagement x retention x nurturing. Give me a piece of paper, I’ll give you a culture-shaping brand x content.

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GRoWTh _ STRATEGy

Developing growth plans for current & prospective users, collaborating cross-functionally on mapping complex customer journeys & experiment roadmaps, lifting acquisition impact, elevating touch points, reducing churn, and driving sustainable revenue growth.

↳Performance Analytics
↳Paid Media
↳ CRM + Retention
↳ CRO + A/B Testing

↳ Automation & AI
↳ Attribution Modeling
↳ Marketplace

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CUSTOmer _ liFE CyCLE

Mapping every touchpoint of the customer journey—from their first click to their fifth purchase—using targeted ads, CRM, and loyalty programs to maximize incremental growth

↳ Marketo
↳ Hubspot
↳ Salesforce
↳ Braze
↳ Klayvio

↳ Meta
↳ Google
↳ Tiktok
↳ Display

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ECOmMERCE _ mERCHAnDiSinG

Data-driven eCommerce merchandising & feature upgrades to maximize AOV, conversion, CTV, and retention—powered by inventory & behavioral insights.

↳ Magento
↳ Shopify

↳ Yotpo
↳ Nosto
↳ Klayvio
↳ Site Search

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BRAnD _ DEvELOPmEnT

Brand development grounded in the human condition - My team will capture your customers’ unmet needs and your brand’s unspoken truth,and build something quietly magnetic.

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B2B _ AUTOmATiOn

Architecting lead generation engines,including audience segmentation • lead scoring • lifecycle model • form anatomy • lead nurture • campaign attribution • SFDC integration.

FEATURED CLIENTS

APPLE

Apple Store App in app notifications.
↳ iPhone lifecycle marketing strategy, spanning product launches.
SEE PROJECT
REBUD

A chic-ish cannabis marketplace + delivery service as dependable as one of your best buds.
↳Led a team of 10 as Marketing Director
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REBUD BRANDING

Gain the confidence to build anything you envision, transforming motion, interaction, and design principles into second nature.
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CABO

Gain the confidence to build anything you envision, transforming motion, interaction, and design principles into second nature.
SEE PROJECT
DREAMSCAPE

Gain the confidence to build anything you envision, transforming motion, interaction, and design principles into second nature.
COMING SOON
ADOBE

Gain the confidence to build anything you envision, transforming motion, interaction, and design principles into second nature.
COMING SOON