Rebud
Led a team of 10 as Marketing Director
A chic-ish cannabis marketplace + delivery service as dependable as one of your best buds. A lifestyle brand who pays homage to “me time”.
Services:
↳ecommerce
↳content production
↳lead gen + retention
Credits:
Creative Direction
↳Sarah Wilkinson
Photography
↳Tyler Whiteside, Lecomoura
Rebud
Led a team of 10 as Marketing Director
A chic-ish cannabis marketplace as dependable as one of your best buds.
Services:
↳ecommerce
↳content production
↳lead gen + retention
Credits:
Creative Direction
↳Sarah Wilkinson
Photography
↳Tyler Whiteside, Lecomoura
eCommerce
led the design, launch, & expansion of a fully automated, feature-rich, multi-location cannabis marketplace, generating an average $1m gmv/mo per location.
Led the design, launch, & expansion of a fully automated, feature-rich, multi-location cannabis ecommerce marketplace, generating an average $1m GMV/mo per location.
Loyalty/rewards & dynamic lead nurturing programs lead to 10x ROI from VIPs + a 15% bump in overall CLTV.
Shop by Personality: Choosing the right cannabis strain can feel overwhelming—too many options, too many effects, and the fear of getting it wrong. We made it easy. Instead of sorting through endless strains & products with complicated names, you can shop by you.
Content + Social
led a community-driven social media strategy, blending lifestyle content, user-generated stories, + educational insights to simplify the product discovery process.
They said it couldn’t be done. No one reads, they said...Instagram's just for pretty pictures. But we believed educating our customers would create trust and help improve their relationship with cannabis. And guess what? The people did care.
Creators were the heartbeat of our socials—it wasn’t about selling products, it was about living the lifestyle. From late-night sessions to sunrise adventures, our community built the brand with us. culture over content—we weren't marketing, Rebud was a movement.
Lead Gen + Retention
halved the marketing spend while improving attributed sales…optimizing performance to reach an avg ROAS of 300% (sub $21 CPA) across all lead gen channels.
Social and Google advertising channels were unavailable to the cannabis industry, so we relied heavily on display advertising, using our lifestyle branding to capture attention and drive traffic.
we papered the town literall with wheat pastings in target neighborhoods.
We made our presence impossible to ignore by putting our brand directly in front of cannabis users with targeted mailers, ensuring it was in their hands and on their minds.
based in
los angeles
site created by
© sacco
site created by
© sacco