Apple Inc.
Apple Store App
In-app lifecycle marketing strategy + executionfor iPhone, spanning across product launches.
Services:
↳Global Lifecycle Strategy
↳ Campaign Management
↳ In-App Journey Development
Apple Inc.
Apple Store App
In-app lifecycle marketing strategy + execution for iPhone, spanning across product launches.
Services:
↳Global Lifecycle Strategy
↳ Campaign Management
↳ In-App Journey Development
Growth Operations
A Powerful Lever for Driving Retail Sales
The Apple Store app provides personalized shopping with tailored recommendations and easy upgrades based on customers existing Apple devices.
Leveraging Push Notifications for iPhone 15
↳ Harnessing strategic promotions
 | iPhone 15 “Get Ready” Program Driving iPhone 15 preorders immediately following the NPI announcement by prompting users to add an iPhone 15 or iPhone 15 Pro to their ASA bag. WW Audience Active Bags |
 | Apple Shopping Event Leveraging a gift card promotion during the Black Friday - Cyber Monday shopping event to drive iPhone 15 sales. WW Audience |
 | Financing Incentives + Lower Monthly As part of a broader program in Japan to increase upgrade frequency, retail introduced a 36-month financing incentive with a 24-month buy-back, supported by PN, after identifying a 5-year average upgrade rate. JP Audience |
 | Trade-In Event Creating urgency for iPhone 7-14 owners to upgrade by offering limited-time, additional trade-in value. WW Audience |
↳ Leveraging evergreen messaging
| Trade-in value + Features Testing showed that highlighting a pared-down set of features, along with a range of trade-in values, was the most effective messaging for driving upgrades to iPhone 15. |
| Key Features Emphasizing the 48-megapixel camera, all-day battery life, and improved storage has also proven to be a reliable strategy and plays a starring role in shaping upgrade habits. |
A Journey to
Drive Upgrades
ASA gradually ramped up campaigns in key markets during FY Q1. In Q2, we expanded globally, and in Q3, we pushed hard to capture market share and drive impact before the next launch
based in
los angeles
site created by
© sacco
site created by
© sacco