Canabotanica
Collaboratively led rebranding efforts
A small, focused team of cultivators rooted in consistency,transparency, and thoughtful education.
Services:
↳ story + identity
↳ values
↳ positioning
↳ labeling
Credits:
Sarah Wilkinson
↳ creative direction
↳ print + digital design
↳ packaging
Canatontanica
Collaboratively led the rebranding efforts
A small, focused team of cultivators rooted in consistency, transparency, thoughtful cannabis education.
Services:
↳Story + Identity
↳Values
↳ Positioning
↳ Labeling
Credits:
Creative Direction
↳Sarah Wilkinson
TenD THe GarDen
Of yOurseLf
By looking inward and making a few acres of greenery your focus, you strive for the only worthy goal in life — Inner peace & freedom.
Opportunity
The name Canabotanica naturally pushed the brand toward a scientific, cultivation-focus — with botany right there in the name. The short form — CABO — allowed us to also use an easy tropical vibe. A natural fit since a lot of the strains they grew were exotics.
Why people smoke - When we asked cannabis users why they smoke, we found a common thread: on some level, they were all seeking a form of balance or grounding in their lives. This became a thread we continued to pull, uncovering new insights along the way
brand Story
Plant cultivation dates back some 23,000 years — but humans have been evolving alongside plants for millions. Everything from our skulls and teeth to our digestive systems has been shaped by that relationship. Plants have provided food, medicine, and tools for survival — and with our help, they’ve reached their fullest potential.
Over just the last 50 years, molecular biologists discovered the human endocannabinoid system (ECS) responsible for regulating processes like pain sensitivity, immune function, and mood. That discovery? Made possible by Cannabis — yet another example of how deeply we’re connected to plants. Scientists found the ECS’s role is maintaining homeostasis. And it’s in Cannabis’ similarlly remarkable stabilizing influence over our mind + bodies that Canabotanica found the inspiration that drives us. We strive to create harmony in every area of our small-batch cultivation process and with the same intention — bringing more balance.
Offerings
There was a popular brand with the slogan, "It's just weed." As if it wasn’t that complex — as if getting dosage wrong didn’t have consequences. A lot of brands were vague or misleading with their claims. We wanted ours to do the opposite — to inform, and still look sexy doing it.
Without strict naming or reliable pedigree tracking, cannabis strains have been mislabeled, renamed, and crossbred to the point where original lineages are often lost — making most modern strains hybrids with unclear origins. So, we looked at our strain’s profile to determine its dominant effects and used our sun icon to label them by the time of day they’re best suited
Each of our three strain types got their own color scheme and icon — giving them a little personality, while giving users an easier way to learn and build their own preferences.
Indoor and sun-grown cannabis aren’t the same — but many brands count on consumers not knowing that. Indoor costs more because it’s controlled start to finish, delivering higher potency, richer terpenes, and better consistency. Clear labeling ensures quality is priced honestly.
thanKS
based in
los angeles
site created by
© sacco
site created by
© sacco