Email Marketing: Store Launch
Email Marketing: Holidays
Email Marketing
Dynamic Transactional Emails
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November 8, 2018 — Comments are off for this post.
Dreamscape Immersive
November 2, 2018 — Comments are off for this post.
Social Native Email Marketing
Newsletters
Nurture Campaign
SXSW After Party Funnel
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Published by David Sacco in Story
July 6, 2017 — Comments are off for this post.
2017 Magento Lead Flow Optimization
Magento is the leading platform for open commerce innovation, handling over $100 billion in gross merchandise volume annually. After spending four years at Magento previously, I boomeranged back to be the Marketing Automation Lead. This time around, I rebuilt demand generation engines including revamped form anatomy, a new lead scoring matrix, more fluid lifecycle campaigns, and campaigns to nurture early-stage leads.
October 15, 2016 — Comments are off for this post.
Lighting Science eCommerce Marketing
Lighting Science is a global technology leader focused on improving the health and wellness of the planet and its people through innovative LED solutions. While working at the inbound marketing agency Big Presence, I had the esteemed pleasure of having Lighting Science as an eCommerce marketing and web development client. BP was initially brought on to create and establish the eCommerce channel.
In order to achieve our goal of building a successful eCommerce presence, we needed to build up the website's organic traffic/lead database and establish a baseline for conversions, all while providing support to the commercial side of the business. We started by telling the unique story of their products and spreading the word about the health and aesthetic benefits lighting can provide.
Published by David Sacco in Story
August 4, 2016 — Comments are off for this post.
Advertise.com Digital Strategy
Advertise.com is an online advertising network—bringing together advertisers, online advertising agencies, and publishers to boost their digital ROI. My team and I at Big Presence Agency put together a comprehensive, Digital Marketing Strategy for their marketing team. The goal was to create baseline standards for digital marketing, create a content strategy that would specifically target Advertise.com’s key buyer personas, and outline an actionable SEO and lead generation strategy for 2016.
Published by David Sacco in Story
August 2, 2016 — Comments are off for this post.
2014 Magento Nurture Campaign
Magento is the leading platform for open commerce innovation, handling over $100 billion in gross merchandise volume annually. In the four years I spent working for Magento's demand generation marketing team, I utilized Marketo's automation software to promote campaigns for webinars, content, and events that attracted leads to the database and/or profiled them. In one such campaign, I used Marketo's Engagement Engine to create a dynamic lead nurture infrastructure, which nurtured leads through the stages of the buyer's journey.