Magento is the leading platform for open commerce innovation, handling over $100 billion in gross merchandise volume annually. After spending four years at Magento previously, I boomeranged back to be the Marketing Automation Lead. This time around, I rebuilt demand generation engines including revamped form anatomy, a new lead scoring matrix, more fluid lifecycle campaigns, and campaigns to nurture early-stage leads.
July 6, 2017 — Comments are off for this post.
2017 Magento Lead Flow Optimization
August 2, 2016 — Comments are off for this post.
2014 Magento Nurture Campaign
Magento is the leading platform for open commerce innovation, handling over $100 billion in gross merchandise volume annually. In the four years I spent working for Magento's demand generation marketing team, I utilized Marketo's automation software to promote campaigns for webinars, content, and events that attracted leads to the database and/or profiled them. In one such campaign, I used Marketo's Engagement Engine to create a dynamic lead nurture infrastructure, which nurtured leads through the stages of the buyer's journey.